Wednesday, September 25, 2013

Today in Small Business: The Business Lessons of Walter White

The Economy
Management
    • A panel in Denver concluded that better gender balance is good for business, citing a study of more than 20,000 venture-backed companies that found that successful start-ups have twice as many women in senior positions as unsuccessful companies.
    • Here are business lessons from everyone’s favorite meth cook, Walter White.
    • Only 69 percent of small-business owners accept credit- and debit-card payments on their Web sites, according to a survey of business owners’ attitudes toward technology.

Marketing
Start-Up

Social Media
  • Sander Biehn says AT&T made $47 million from his business-to-business blog: “The reaction to our authentically helpful content and engagement was palpable. I began getting questions — and then requests to bid for projects — that mirrored the information we were providing. The ultimate proof of the power of social media marketing was that when these precious bids came to us, we were no longer outsiders.”
Around the Country
  • Constant Contact and Staples announce a series of free in-store, small-business marketing workshops.
  • A Chicago-area entrepreneur uses a highway billboard to find love.
Around the World
Red Tape
  • Online sales tax legislation that the House of Representatives expects to take up will follow seven major principles, including keeping the system simple for small businesses and ensuring it will not lead to new taxes.
Health Care

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